The PPAI ADvocate Program is designed to train promotional products professionals on how to make presentations to business groups about the power of promotional products and the importance of distributors as effective marketing resources. The objective is to educate buyers and potential buyers, and create an awareness of promotional products as a marketing medium starting at the community level. Click PPAI ADvocate FAQ for more information, or click PPAI ADvocate Presentation materials for the resources you need.
The winners of the fifth leg of the ADvocate Regional Challenge were announced at the 2010 Leadership Development Workshop during the closing ceremony. The Upper Midwest Association of Promotional Products (UMAPP) was the winner of the association prize with 23 points.
In addition, David Hawes, also of UMAPP, captured the individual prize with 16 points. The sixth leg of the competition started June 28 and will conclude December 27 just prior to the PPAI Expo 2011.
This year, the pressure is on. Board member Joe Scott has challenged each regional to do at least one presentation, and if the total for this segment reaches 400 points, he'll shave his head. So let's get together and make sure Joe's head is hair free come Christmas!
For more information or to participate in the ADvocate Regional Challenge, contact Erica Edwards at EricaE@ppai.org.