What Is A MAS or CAS?

 

Master Advertising Specialist (MAS) and Certified Advertising Specialist (CAS) are the promotional products industry's professional designations.  Individuals with MAS/CAS Certification are seen as industry leaders--those who have attained a higher standard of professionalism, knowledge and experience. MAS/CAS certification is acquired through a combined result of: number of years active in the industry; completed courses; industry contributions; and a passing score on a comprehensive exam.  Certification is maintained through continuing education to ensure current knowledge and leading-edge professional skills.

 

MAS/CAS Certification Program

 

The CAS certification designee should have a broad understanding of all aspects of the industry, best practices, business ethics, promotional products programs and technology guidelines. Designees will be well versed in all advertising and marketing media available for the promotional products industry.

 

The MAS certification designee will display excellence in all aspects of their professional practice and demonstrate leadership qualities with a commitment to the industry.

 

Certified Advertising Specialist (CAS)
1. A minimum of 3 active years in the promotional products industry 
2. Acquiring 75 points based on: 

a. Required courses: (15 points)

                        PPI = Promotional Products Industry Overview (3 pts)

                        PRO = Promotional Programs (3 pts)

                        BEP = Best Practices/Supplier-Distributor Relations (3 pts)

                        ADV = Advertising and Marketing Overview (3 pts)

                        ART = Sm@rt Artwork Guidelines (1.5 pts)

                        ETH = Business Ethics (1.5 pts)

b. Additional 60 points from course completion and industry service.

·         Courses can be CAS or MAS level.

·         Maximum 5 points of industry service.

3. Passing a comprehensive exam to demonstrate industry knowledge 

 

Master Advertising Specialist (MAS)
1. A minimum of 5 active years in the promotional products industry

2. CAS certification or CAS requirements met
3. Acquiring 175 points (100 MAS level points in addition to the CAS certification) based on: 

  1. All points must be MAS level (no required courses)
  2. No more that 25 of the 100 points will be from courses/learning that is NOT pre-approved for MAS
  3. No more than 25 of the 100 points will be from self-paced programs (audio, workbooks, and other “independent” learning programs) apart from group workshop or seminar experiences
  4. Industry Service is required. A minimum of 1 point and a maximum of 15 points can be earned

4. Demonstrating Achievement and expertise through ONE of the 3 options:

  1. Passing a comprehensive 150 multiple choice examination that covers a wide range of industry knowledge
  2. Developing and conducting an approved workshop, seminar or training program through a PPAI or regional event*
  3. Writing a paper or article on a business topic that is published in a pre-approved industry publication* 

 

*Service, workshops or publication AFTER achievement of CAS completion of requirements qualify for MAS requirements and/or exam options.