Using New Marketing Media Tools

sm@rt Art Codes

Referral Magic: Proven Ways To Keep Your Customers Coming Back Again And Again

Gift Cards: Adding Value For Your Customer & Sales For You

How To Market To U.S. Latinos

Capturing The Mind Of Your Customers

General Management Courses

Quality Assurance Program

Power Mentoring - Becoming an Influential Mentor

Independent Contractors and the Promotional Products Industry

Gallup University's 'How Full Is Your Bucket'

ADvocate Training: Sessions 1-3

Hidden Asset In Your Company: Utilizing Cash Flow & Credit

Promotional Products Industry Overview Part 1 & 2
Presenter: Joseph Scott, MAS
MAS/CAS: CAS Required Course: PPI - Parts 1 and 2 – 3 points
(Must complete both sessions to get the full 3 points)
Member Price: $40.00
Non-Member Price: $80.00
Time: On Demand Program

This CAS required course serves as the foundation for learning the fundamentals of the promotional products industry. Learn about the history of the promotional products industry; types of promotional products; the roles of the distributor, supplier, manufacturer, multi-line reps and the end buyer; the business of promotional products sales and marketing; and types of promotional programs.
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Promotional Programs, Part 1 & 2
Presenter: Dennis Gorman, MAS
MAS/CAS: CAS Required Course: PRO - Parts 1 and 2 – 3 points
(Must complete both sessions to get the full 3 points)
Member Price: $40.00
Non-Member Price: $80.00
Time: On Demand Program

This CAS required course serves as the foundation for learning the fundamentals of the promotional products industry. Learn about the different types of promotional programs and the differences between product selling, idea selling and program selling. This two-part program discusses the elements of each program, how to use each program effectively, and how to uncover and qualify opportunities for different types of program sales.

AVAILABLE SEPTEMBER 10, 2008

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Advertising And Marketing Overview Part 1 & 2
Presenter: Dan Bagley, PhD, CAS
MAS/CAS: CAS Required Course: ADV - Parts 1 and 2 – 3 points
(Must complete both sessions to get the full 3 points)
Member Price: $40.00
Non-Member Price: $80.00
Time: On Demand Program

This CAS required course serves as the foundation for learning the fundamentals of the promotional products industry. Learn about marketing, advertising and selling and how to develop an effective market plan. This program discusses the strengths of promotional products marketing and the three levels of selling - product selling, idea selling, and program selling.

AVAILABLE NOVEMBER 7, 2008

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California's Proposition 65
Presenter: John Satagaj, Esq.
MAS/CAS: MAS 1 point
Member Price: Free
Nonmember Price: Free
Time: On Demand Program

Also known as the Safe Drinking Water and Toxic Enforcement Act of 1986, Prop 65 affects firms that either ship goods to or distribute products in the state of California. It's important to note that the law reaches far beyond the state's borders.
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Quality Assurance Program
Presenter: Tom Harney
MAS/CAS: CAS 1 point
Members: Free
Nonmembers: Free
Time: On Demand Program

Recalls are capturing headlines nearly every week, and you may start to wonder just how close the issue is to affecting your business. Tom Harney, associate director of Specialized Technology Resources, Inc. (STR), an international independent testing lab, will walk you through the process of implementing a solid QA program. Harney will address all aspects of quality assurance, from selecting a factory and evaluating raw materials to testing, inspecting, auditing and loading of materials for transport. At the end of this presentation, you will have the tools necessary to begin implementing a reliable QA program for your organization.
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Using New Marketing Media Tools
Presenter: Matthew Scott
MAS/CAS: CAS 1 point
Member Price: $15.00
Nonmember Price: $30.00
Time: On Demand Program

Should you develop a blog or podcast for your small business? Every second around the world, two million e-mails are sent. Currently there are 15.5 million active blogs and more than 1.5 million blog posts read daily. These statistics reflect the explosion of users, devices and information delivery that is changing marketing for small business owners.

Attend this webinar--Using New Marketing Media Tools Webinar and learn how to embrace new media marketing technologies and how they can change business relationships.
Click Here To Register

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Guide To Product Safety, Social and Environmental Standards
Presenter: John S Satagaj
MAS/CAS: MAS 1 point
Member Price: Free
Nonmember Price: Free
Time: On Demand Program

In a world of headlines about lead-laden products, do you know how to protect your business as well as protect the interests of your customers? PPAI published the Guide To Managing Responsibility for Product Safety, Social and Environmental Standards to educate members on steps to take.

Learn about the valuable information in this guide in a web presentation by guide co-author and PPAI Legal Counsel John Satagaj. He will share what you need to know about product safety issues today and how it can and will affect you. He discusses the resources provided in this guide and gives the questions you need to be asking your suppliers and manufacturers. From testing to social and corporate responsibility to current legislation, Satagaj gets real about product safety and the promotional products industry. And the good news, according to Satagaj, as an industry, we're ahead of the game.
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sm@rt Art Codes
Presenter: Dennis Burnham, MAS
MAS/CAS: None
Member Price: Free
Nonmember Price: Free
Time: On Demand Program

This session is intended for suppliers in the industry. smart Codes are located on a supplier's catalog right next to an item's price, photo and features and immediately convey the supplier's artwork requirement for that particular product and imprint process. smart Codes consist of a combination of one number and one letter.
Click Here To Register

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sm@rt Art
Presenter: Dennis Burnham, MAS
MAS/CAS: CAS Required Course - ART - 1.5 points
Member Price: Free
Nonmember Price: Free
Time: On Demand Program

The promotional products industry prides itself on its ability to imprint a corporate logo or personalized graphic on just about any product or surface. However, a graphic designed for full-color imprinting on a catalog or for use on a Web site may not be what's required for a three-dimensional product in one color. Artwork is considered "ready" when it can be used for prepress and printing without the need for modifications that might incur extra charges or cause delays. Too often, when the order reaches the point of production is it discovered that the artwork is not of a sufficient quality or type required to produce the products. By being aware of sm@rt Artwork Guidelines, these situations can be avoided completely. Identifying the requirements through the use of sm@rt Codes and following the sm@rt Artwork Guidelines can insure quick, clean imprinting at an affordable price.
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Power Mentoring - Becoming an Influential Mentor
Presenter: Kathy Goodin-Mitchell
MAS/CAS: MAS 1 point
Member Price: $15
Nonmember Price: $30
Time: On Demand Program

This session is designed for PPMN members who have volunteered to be mentors and for anyone else interested in becoming a better mentor. Learn how to hone characteristics that make you a good mentor, build beneficial mentoring relationships and when to know it's time to end it. In this one-hour interactive webinar, you'll discover do's and don'ts for being an effective mentor and creating a supportive relationship that works both ways.
Click HERE To Register

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Providing Safe Products in a Socially Responsible Way
Presenter: John Satagaj
MAS/CAS: MAS 1 point
Member Price: Free
Nonmember Price: Free
Time: On Demand Program

John Satagaj, legal counsel to PPAI, will address best practices in product, social and environmental standards. This webinar, a direct outcome of PPAI's Global Strategy Council, will be held on Thursday, February 28 at 2pm central. All registrants are encouraged to review PPAI's Guide to Managing Responsibility For Product Safety, Social and Environmental Standards In The Promotional Products Industry prior to the webinar. The guide can be accessed by clicking HERE.

The session addresses information critical to responsible product sourcing and will equip you with information on what questions to ask and how to answer the questions you receive from your customers. It outlines federal regulations and enforcement, issues critical to product liability law, contracts and insurance, and it walks you through the process of developing a Company Code of Product Responsibility Conduct - a tangible document that outlines your commitment to product responsibility. It also provides direction on where to go to fill in the blanks unique to your situation, such as how to find a specific standard or a third-party testing.

"As we've done throughout the year in sessions, newsletters, websites and webinars, PPAI has committed itself to a leadership position in providing information and resources to its members and the industry about this and other important and evolving safety and responsibility issues," says Slagle. "It is incumbent on industry practitioners to take advantage of these resources, read the material and attend the sessions. Only by all PPAI members taking ownership of this initiative, will we be able to ensure that you are recognized as the most credible, most responsible and best sources for promotional products regardless of where those items are produced."
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Independent Contractors and the Promotional Products Industry
Presenter: John Satagaj, PPAI Legal Counsel
MAS/CAS: CAS 1 point
Member Price: Free
Nonmember Price: Free
Time: On Demand Program

If you engage independent contractors, you may be subject to scrutiny by the Internal Revenue Service. The IRS has taken a new interest in defining the classification of employees and independent contractors. An incorrect classification can result in taxes, interest and penalties -- all of which can add up fast. John Satagaj, PPAI's legal counsel, will present best practices on how to conduct your relationships with independent contractors and employees and help prepare you in case your business is targeted by the IRS.
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Referral Magic: Proven Ways To Keep Your Customers Coming Back Again And Again
Presenter: Tony Rubleski, MindCapture Group
MAS/CAS: CAS 1 point
Member Price: $15
Nonmember Price: $50
Time: On Demand Program

The average American is hit with more than 1,500 marketing messages each day. Few, if any, of these messages are noticed. Discover the secrets to capturing the attention of the 21st Century customer and ways to keep your customers coming back again and again.
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Gallup University's 'How Full Is Your Bucket'
Presenter: Paul Kiewiet, MAS, Incentive Marketing, A Corplogoware LLC Affiliate
MAS/CAS: CAS 1 point
Member Price: $15
Nonmember Price: $50
Time: On Demand Program

Learn how to bring positive strategies to your work and personal life. Even the briefest interactions can impact your productivity, relationships and even your health. Higher worker satisfaction from more engaged employees who deliver a better brand experience to your customers is the result of creating a more positive work environment. Proven, scientifically sound research from the Gallup Organization outlines how to build a stronger workplace through positive strategies.
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Gift Cards: Adding Value For Your Customer & Sales For You
Presenter: Steve Woodburn, MAS, Summit Marketing
MAS/CAS: CAS 1 point
Member price: $15
Nonmember Price: $50
Time: On Demand Program

Steve Woodburn, MAS, has spent more than 20 years in the promotional products industry developing creative and innovative marketing solutions for Fortune 500 companies including Microsoft, Xerox, CIGNA Healthcare, Georgia-Pacific and Delta Air Lines. Woodburn is past president of GAPPP and the Board of Directors of the Regional Association Council (RAC), and was elected in the fall of 2006 to the PPAI Board of Directors.
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ADvocate Training: Sessions 1-3
Presenters: Jim Jacobus, Champion Education Resources; Rick Merrill, Director, PPAI Professional Development
MAS/CAS: CAS 3 points (Must complete all sessions to get the full 3 points)
Member Price: Free
Non-Member Price: Free
Time: On Demand Program

The PPAI ADvocate Program is designed to train promotional products professionals on how to make presentations to business groups about the power of promotional products and the importance of distributors as effective marketing resources. The objective is to educate buyers and potential buyers, and create an awareness of promotional products as a marketing medium starting at the community level.

Click Here To Register 

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How To Market To U.S. Latinos
Presenter: Kelly McDonald, McDonald Marketing
MAS/CAS: MAS 1 point
Member Price: $15
Nonmember Price: $50
Time: On Demand Program

By the year 2020, Latinos will account for one in five U.S. residents. This presentation gives specific strategies and tactics for developing effective promotions and marketing messages targeted specifically to the Latino market.
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Capturing The Mind Of Your Customers
Presenter: Tony Rubleski, Mind Capture Group.
MAS/CAS: CAS - 1 pt
Member Price: $15
Nonmember Price: $50
Time: On Demand Program

We live in an interesting age. Never before have people had so many choices, options and marketing messages to choose from. As businesses compete to win new and repeat business, they’re up against intense and nimble competition along with highly selective and skeptical prospects that have seen it all and believe little if any advertising they see. Discover how to get into the headline-driven, highly selective, overloaded and wired mind of today's busy prospect.
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Hidden Asset In Your Company: Utilizing Cash Flow & Credit
Presenter: Mark Borofsky, CORE Strategies, LLC
MAS/CAS: CAS - 1 pt
Member Price: $15
Nonmember Price: $50
Time: On Demand Program

This webinar covers many aspects of running credit and sales together, as a team. We discuss the two main reasons for business failure and how to keep that from happening to your company.

We also examine areas such as the cost of bad debt, how to run a credit investigation, using cash flow to stay out of debt and grow the business, and much more. In addition to all of this, you learn techniques to secure more orders, increase your cash flow, and reduce your bad debt.

Click HERE To Register 

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Pantone – Inspire, Explore and Express the Color of Ideas
Presenter: Robert H. Finch, Pantone, Inc.
MAS/CAS: CAS - 1 pt
Member Price: Free
Nonmember Price: Free
Time: On Demand Program

Want to know ins and outs of the PANTONE® product collection? Want to discover how the Goe™ Guide can make color communication easy for everyone? Done. And Done. Talk about a class with color!

Click HERE To Register

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This CAS required course serves as the foundation for learning the fundamentals of the promotional products industry. Learn about the importance of ethical standards and the steps in ethical decision making. You'll also learn about trademarks, copyrights and intellectual property rights.
Click HERE To Register

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