Announcing the PPAI Social Media Launchpad Advanced Certificate Program!

Continuing on the foundations established with the Social Media Launchpad series, this three-part live webinar program led by Carrie Kerpen, from Likeable Media, will help take your Social Media marketing to the next level. Topics include: social media analytic tools, integrating your social media platforms, location-based tools such as Forsquare to expand your online presence. More details to come…

 

Series begins August 31, 2010!

PPAI Social Media Launchpad! 101 Overview:

·         Session 1: Social Media—What is it? Why do it? How?

·         Session 2: Twitter—Real-time relevance, optimizing your profile, providing value and position

·         Session 3: Facebook—Building a fan page, organic growth, exponential benefits

·         Session 4: LinkedIn/Blogs/Wikis—Connect on a deeper level, seek influencers, reach those with a built-in following

·         Session 5: YouTube/Flickr/ROI—showcase products and services, track social media efforts, determine ROI

Social media—it’s the biggest buzz phrase to hit the business world since website. But, the sudden swell of online networking channels has left many wondering how it all works, which is why PPAI created PPAI Social Media Launchpad!, a social networking certificate program.

A five-part webinar series PPAI Social Media Launchpad! 101  covers the ins, outs and how-tos of the web’s most popular and influential social media platforms. 

Led by Carrie Kerpen, from Likeable Media, a leading word of mouth marketing firm, PPAI Social Media Launchpad! 101 enables participants to harness the power of social media through comprehensive instruction and real-world application with an enrichment certificate awarded at the conclusion of the program.

Next series begins Tuesday, July 20 (and continuing at least once a quarter)

10:30: 11:30am, CST


$295 Per participant, for five-part series


Schedule:

·         Session 1: July 20: Social Media—What is it? Why do it? How?

·         Session 2: July 27: Twitter—Real-time relevance, optimizing your profile, providing value and position

·         Session 3: August 3: Facebook—Building a fan page, organic growth, exponential benefits

·         Session 4: August 10: LinkedIn/Blogs/Wikis—Connect on a deeper level, seek influencers, reach those with a built-in following

·         Session 5: August 17: YouTube/Flickr/ROI—showcase products and services, track social media efforts, determine ROI Participants who pay for the entire series also receive an imprinted Social Media portfolio with all course materials in full-color and the Social Media Certificate

1.0 CAS point per session

Carrie Kerpen Bio
Carrie Kerpen is known as the Queen Bee at Likeable Media a strategic word of mouth and social media marketing firm.   Prior to building the company, which manages the social media presence of over 150 brands, Carrie’s background was in traditional media, first as the top selling account executive in the country for Radio Disney, and then as a station manager of Cox Radio’s WBLI on Long Island. She has spoken at various events, including the National MS Society Fall Leadership Conference, and is the moderator of the WOM-COMM social media certification course offered by the Word of Mouth Marketing Association. She is a chapter leader of Women on The Fast Track, and is committed to helping women entrepreneurs achieve their dreams of work life balance. She is the proud mom of two little bees, Charlotte and Kate Kerpen.